QOROS 2 SUV PHEV CONCEPT
CLIENT:
Qoros Auto Co., Ltd. ︎
PROJECT:
Concept car · Automotive
CATEGORY:
Strategic research
Colour, material and finish
Art direction
Design for manufacture
YEAR:
2015
The Qoros 2 SUV PHEV Concept is a sub-compact SUV design study with plug-in hybrid technology that made a global debut at the Shanghai Auto Show 2015.
The CMF is inspired by traditional chinese elements
like bamboo, paper, jade seals, the light blue ‘Ru Kiln’ porcelain used during the Song Dynasty and still very popular today, or cinnabar red ink, used for the seals on Chinese art for centuries.
The driver’s side rear wheel pays homage to the Chinese Year of the Goat celebration with a special rim inlay design.
Looking more closely at the car, there are nine name ‘stamps’ featured throughout the exterior and interior. These reflect the nine design team members that worked on the car, but also have a deeper meaning. In mandarin, Nine 九 (pinyin: jiŭ) sounds exactly like 久 (jiŭ) - which means “long lasting” or “a long time” and therefore is often used in weddings. But the number nine also describes something “big” or “more’. This reflects the fact that more than just nine designers and technicians were involved to make this project happen.
All Images © Qoros Auto