NIO MERCHANDISE

CLIENT / AGENCY:
Interstate Creative Partners / NIO ︎
PROJECT:

Brand merchandise for NIO
CATEGORY:
Strategic research
Product design
Colour, material and finish
Art direction
Packaging design
Design for manufacture
YEAR:
2016

Image © NIO 

NIO is a Chinese automobile manufacturer headquartered in Shanghai, specializing in designing and developing electric vehicles. The company is also involved in the FIA Formula E Championship.
The objective is to create merchandise, gifts and experiences to reward the employees, investors and customers.
We embrace this opportunity to create highly sought-after gifts that celebrate and enhance our brand proposition of a joyful lifestyle.

Images © NIO

The EP9,

is an electrically powered two-seater sports car manufactured by NIO, with the assistance of its Formula E racing division.
It was developed and built in 18 months, being the first car to be presented, corresponding to the launch of the brand, which debuted at the Saatchi Gallery in London, England in November 2016.

Images © The Dots

On the occasion of the launch of the NIO EP9

car at the Saatchi Gallery in London, we created the first of our gifts, following the design intent of our consumer-oriented brand identity and its product offering.

Image © Interstate / Harry Parvin

It consisted of a limited edition car sculpture, a semi-abstract silhouette of the car in the color "Teal Race", which was NIO's corporate color, in two different scales and formats.

Image © Interstate / Harry Parvin

Similarly, we created a high-end range of pieces carefully selected and following the design language and codes of EP-9, which would help to build our reputation as providers of a joyful lifestyle.