QOROS CMF

CLIENT: 
Qoros Auto Co., Ltd. ︎
PROJECT:
Production car  · Automotive
CATEGORY:

Strategic research
Colour, material and finish
Art direction
Design for manufacture
Engineering
YEAR:
2014-2016

Qoros Auto Co., Ltd. is an automotive manufacturing company headquartered in Shanghai and production in Changshu, China.
From the European Design Studio (located in Munich), we coordinate different elements related to color, materials and finishes such as exterior paint, interior color, textiles, plastics, leathers, grains and textures or the different decorative parts of the car. From the conception and development of the design to the implementation in mass production.

The design is inspired by contemporary European automotive styling themes, and a subtle evolution of the distinctive signature Qoros design cues result in a dynamic, youthful appearance.

All models are available in four trim specifications: Essence, Experience, Experience Plus and Elegance, and are offered with five variants and increasing levels of standard equipment. The interior upholstery is available in two colors (3 for Qoros 5) and seat materials that goes from fabrics for the entry level to genuine leather for the higher grade.

Qoros 5 SUV (2016)

The Qoros 5 is a five-door compact crossover SUV that was launched at the Guangzhou Auto Show in November 2015. Sales began in China in early March 2016.

Qoros 3 City SUV (2014)

The Qoros 3 City SUV is a compact CUV based on the Qoros 3 hatchback.  It debuted at the Guangzhou Auto Show in November 2014.

Qoros 3 Hatchback (2014)

Second series production car, based on the same platform as the Qoros 3 Sedan that made its world debut at the Geneva Motor Show 2014.

Qoros 3 Sedan (2013)

The Qoros 3, was the first car procuced by Qoros.
The four-door sedan was formally announced at the Geneva Motor Show in March 2013. It started selling in China and Slovakia in November and December 2013, respectively.