THE LUXE LOFT

CLIENT:
N/A
PROJECT:

Home Deco
CATEGORY:
Strategic research
Product design
Colour, material and finish
Art direction
YEAR:
2020

Image © Masquespacio.

An end of days, decadent fatalism is explored through nostalgic references to the past times on the brink of disaster. Glamour and glitter remain rich and help us to keep moving.

#excess&drama #decadent exoticism #extravagance #bling_luxe #aristo_excentric

Society realising the need to embrace and celebrate global heritage.

What is gone cannot be replaced, but can be reimagined in an inspiring way.
This renewed feel for the ancient coincides with an increasing desire for the magical. At odds with economic thinking, rationalism and utilitarianism, there is a search for more meaningful connections with people and an emotional need for magical experiences and ceremony in everyday life.

Colours hint at exoticism and decadence

in a predominantly warm palette. Gold, cherry red, emerald and Pink Opal, remind us that things are impermanent, that often even light, joy and laughter has darkness underneath. Yet acknowledging this makes experiences sweeter and more intense, even if they are fleeting.

Materials selection © Inés Fiaño.

Laquered treatments, gigh-shine glazes, mirrors, iridiscent shells, pearls, coloured crystals and gemstones.

Reflective materials with a slight sheen, that shimmer and shift in the light.
As the ultimate romantic motif, flowers feature prominently, as do layered feathers, fruits and symbols of love. Leather, velvet, satin. Semitransparent textiles and materials, distorted surfaces add definition to the ethereal, dreamy and surreal theatrical mood.

Printed linen tablecloth with botanical print © Inés Fiaño.