QOROS MERCHANDISE
CLIENT:
Qoros Auto Co., Ltd. ︎
PROJECT:
Brand merchandise for Qoros Auto.
CATEGORY:
Strategic research
Product design
Colour, material and finish
Art direction
Design for manufacture
YEAR:
2015
Image © Qoros Auto
Exploring new opportunities, the objective is to create merchandise items to support our brand image and get closer to our customers.
We should follow the design intent of our consumer facing brand identity and its product offering. Everything we source, commission and create should be: A source of joy, delight and surprise, personal, useful and overall, good quality.
Image © Qoros AutoQoros e-BIQUE Collection
A series of articles for the Qoros e-BIQUE, which consisted of: backpack, gloves and helmet combining elements in black naapa leather with sporty details such as white stitching and piping. Referring to the interior of the Qoros Hatch 3 car, next to which the motorcycle was presented.
All items were presented at the 2014 Geneva Motor Show.
Image © Qoros Auto
Image © Qoros Auto
Image © Qoros Auto
Image © Qoros Auto
Image © Qoros Auto by Quentin Shih
Children’s Collection
Because children are also part of our consumers' lifestyles, we created a range of fun and colorful items, focused on wellbeing and joyful experiences at home and on the move.
Image © Qoros Auto by Quentin Shih
Get Urban Collection
A high end range of carefully curated pieces with bespoke elements to add individuality and represent the brand values: Urban, youthful and dynamic lifestyle.
Oriented to trendy, active and independent individuals that are proud to stand out from the crowd and make a bold statement about their unique tastes and preferences.
From leather goods with a high-end waxed finish in a Qoros corporate burgundy color that could have the owner's initials or a scarf with their model car sketches.
Elements that reinforce the vision of the brand: urban, dynamic and smart and make the consumer feel special.
Elements that reinforce the vision of the brand: urban, dynamic and smart and make the consumer feel special.
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