THE APARTMENT

CLIENT:
N/A
PROJECT:

Home Deco
CATEGORY:
Strategic research
Product design
Colour, material and finish
Art direction
YEAR:
2020

Image © A Space for being by Google.

A move towards nature marks a return to rituals, praising nature’s efficiency and beauty.

Life in this age of global uncertainty is leading to increased anxiety. As individuals feel all consumed in this busy, changing world, they are turning to ancient spiritual practices and nature as a counterbalance, and looking for ways to use technology to its best.

#peaceful&relax #natural_origins #essential #spiritual #honest&raw #plant_based

Images © Ernest Protasiewice; Martin Azua; Reflections by Sebastian Magnani;  Oshu by Ihor Havrylenko;  Hidden Senses by Sony.

In search of calmness, seclusion and a deeper connection,

a pure aesthetic is taking hold, stripped back and essential. Knowing the environment is at a critical stage due to human impact, individuals are considering a reality that focuses more on the natural world.

Shades created from the earth,

neutral earthy colours combined with different shades of green references to nature. The colour palette tries to create the calmest and natural space where the human hand is imperceptible.

Natural imperfections,

like raw, marled and veined aspects. Rough surfaces, textured clay or natural stone along with matt & brushed treatments. Soft sheen natural coatings to evoque the purity and elementary aspects of nature.

Plant based materials, recycled glass and premium composites. Bio-engineering products that follow nature’s circular model.

Recycled fibre textiles, organic bamboo, natural coloured cottons & linen with botanical and organic motifs that copy the language of nature and help us to reconnect with nature in an immersive atmosphere for spiritual practices and rituals.