NISSAN JUKE MY18

CLIENT:
NISSAN ︎
PROJECT:
Production car · Automotive
CATEGORY:

Strategic research
Colour, material and finish
Art direction
Design for manufacture
Engineering
YEAR:
2018

Nissan Juke MY18, is a facelift of the popular Nissan car, that was was formally announced at the Geneva Motor Show in March 2018.

The personalization colours, are inspired by sport bikes.

Vibrant contrasting colors, matte anodized finishes or technical fabrics with electro-welded details to reinforce grip were the direction to go to represent sportiness, playfulness and high performance.

The interior color themes were revamped, offering three different variants: ENERGY ORANGE, BLUE POWER and ENIGMA BLACK. Additionally, two new colors were implemented in the lineup: CHESTNUT BRONZE and VIVID BLUE.

The new colors were used on various clip-on parts on the exterior and interior, plus all the upholstery was completely revamped and adapted for the MY18.